A drop at the address-and-delivery step wasn't logistics — it was missing information. Rebuilding the funnel event-based, calling churned users, and shipping a seller-defined delivery estimate lifted order conversion 30% → 63% in a clean A/B test.
Tagged “product”
5 articles
Producktive
8 Jul 2026A journal for people who feel busy but not productive — built on one stubborn principle: logs are just logs.
The flywheel is the most over-claimed metaphor in pitch decks. Three tests separate a real one from a growth story wearing a costume.
Signal-to-noise ratio
6 Jul 2026What SNR means, why the metaphor spread from engineering into data, writing, and product work.
The four risks, and the one everyone skips
5 Jul 2026Cagan's value/usability/feasibility/viability list is easy to memorize — the point is the ordering and the timing.