A drop at the address-and-delivery step wasn't logistics — it was missing information. Rebuilding the funnel event-based, calling churned users, and shipping a seller-defined delivery estimate lifted order conversion 30% → 63% in a clean A/B test.
A drop at the address-and-delivery step wasn't logistics — it was missing information. Rebuilding the funnel event-based, calling churned users, and shipping a seller-defined delivery estimate lifted order conversion 30% → 63% in a clean A/B test.