Tagged “analytics”

A drop at the address-and-delivery step wasn't logistics — it was missing information. Rebuilding the funnel event-based, calling churned users, and shipping a seller-defined delivery estimate lifted order conversion 30% → 63% in a clean A/B test.

A working PM's guide to root-cause analysis: the ordered sequence of cheap checks — definition, instrumentation, shape, concentration and mix — that must come up empty before the expensive funnel teardown earns its place.